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Aphrodisiac Food in Zona Tortona, Milan Design Week's Heart

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Aphrodisiac Food in Zona Tortona, Milan Design Week's Heart

At Zona Tortona, one of Milan Design Week’s most popular design destinations, special events are the order of the day. Yesterday we cached up with Ido Gorini, a food performer trained as an industrial designer and as a chef, who was presenting a collection inspired by the rituals of seduction. Aphrodisiac is an itinerary of sensual eating by design, where gestures, food and its tools are the protagonists. His food design agency, Studio Appétit, specializes in thematic dinners that treat food as a medium to express something wider.

His Milanese cocktail party at Tortona’s Tuttobene exhibition was all about desire: guests chose what they eat or drink by a desire for color, feeling or way of thinking. For instance, red, white and black champagne cocktails all had a different taste and meaning.

Always in via Tortona, the Italian publications Casamica and presented Past-Present-Future, an exhibition consisting in a long table that documented 70 years of history of the Italian Kitchen though a selection of design objects.

A few hundred meters from Zona Tortona, Natascia Fenoglio, an Italian designer and one of the founders of Ciboh, a food collective that was active from 2003 to 2006 also presented an inedited food experience for Up/market gallery. Her very own corner inside the exhibition was called Postoristoro, and served cold and warm soups all day long to go with some quirky desserts. Bookable, an ongoing design catalogue of edible sculptures that will feature performers at any new chapter of Up/market, was also available to preview during the exhibition.

At the same time FBR’s A Casa lunches prepared by Titta, a “chef on demand” with an earthy approach towards the ingredients of the Mediterranean will go on until this Sunday. Francesca Ballini Richard’s initiative to gather her friends and collaborators around an informal table full of home-made delicacies, also saw the participation of Chef Alessandro Negrini from the awarded restaurant Il luogo di Aimo e Nadia. An interesting combination of guests, from architect and designer Michele de Lucchi to the fashion blogger Tamu McPherson, where invited to relax in a homey atmosphere and discuss about the most disparate arguments from Napoleon and Leopardi to the Vendicari oasis and Mothia salt.

Even America's growing trend of food trucks is making its appearance at Milan Design Week's Zona Tortona. As part of the events that take place throught the city, a decked out food truck will be serving gourmet artisanal foods. But the Arca Inox  is not your ordinary mobile food set up. The Italian food truck is a huge structure complete with a full kitchen and a pop-up restaurant that can seat 300 people, where you can enjoy a sip of S.Pellegrino and Acqua Panna waters.  As if that wasn't enough, the Arca Inox  will also host a series of cooking demonstrations. Under the supervision of chef Cesare Battisti from Rataná restaurant, a group of  Milanese chefs will prepare regional dishes aboard the Arca Inox using zero kilometer ingredients and wineThis Italian food truck dining experience is part of Mi gusto Tortona, an event that combines farmers and gourmet food. To enjoy the flavors of Arca Inox, visit its temporarily location along Via Tortona and Via Bergognone.

Go back to the 2012 Milan Design Week Special and enjoy all the other contents!

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