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Already the largest single buyer of beef and potatoes in America, now the largest restaurant buyer of apples and within the top five buyers of tomatoes and lettuce - the fast food chain McDonalds is used to sitting at the top of the ladder.
Their sheer size and buying power has had huge effects on the food industry and now they're turning their attention to literature.
In a deal that will make see McDonalds become the largest children's book distributor in the UK the chain have teamed up with DK Books to distribute 15m of their Amazing World series of books within Happy Meals by 2015.
Customers will also be able to claim books at the WH Smith retailer with vouchers given out in the restaurant.
Reading advocates in the UK have welcomed the campaign.
Via The Telegraph