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The British chef Jamie Oliver, known for his 30 minute meals and one man crusade to improve the food on offer in schools across the UK and US, is set to launch his food magazine in America.
Jamie: Making You a Better Cook has been available in Britain for around four years and could see a North American edition released by the end of the week.
A number of news outlets have reported on the launch of the new version of the Mag with many saying it will be North Americanized while retaining the quirky Brutishness that makes Jamie so unique in the US.
An ipad app will also be launched and the publishers behind the project claim they want to push around 30,000 copies across America by the end of the year.