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It seems food campaigns just keep getting wackier and this new one from Nestle is no different.
The confectionary company have designed a series of chocolate bars fitted with GPS trackers. They claim that once opened, the bars will transmit a signal and lucky winners will be tracked down and given 10,000 pounds.
The advert looks more like a James Bond video than a chocolate promotion but just imagine the fun of receiving 10,000 dropped off by a helicopter while you eat your chocolate.
The add was created by JWT in London to support the "We Will Find You" campaign.
Just remember to hold onto those wrappers...