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Food advertising is responsible for some fairly crazy ideas - strange cakes, chocolate trains - you name it and a brand have done it - Pizza Hut have even sent a pizza into orbit. Now the Brazilian agency, Ageisobar, have devised a very unique campaign for the fuit juice company Camp.
They have developed plastic moulds and grown fruit in the shape of juice cartons. The campaigns target is to emphasise the companies natural fruit juice and the results are interesting. Have you ever seen a lime in the shape of juice carton? Neither had we: