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Watching people taste foods for the first time can be fun and BuzzFeed has made an entire series out of the idea.
Sea urchin, also known as Uni, is loved by chefs and features heavily on tasting menus around the world.
The delicacy of the ocean has a strong flavour and a strange texture if you’re not used to eating it.
For their latest taste tests, BuzzFeed has rounded up a group of American diners who have never had the pleasure of tasting urchin before.
The video is shot head on as different people sample what many claim is a delicacy of the ocean, though you wouldn’t think that judging by most of their reactions.
Take a look.