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Foley art is the practice of adding sound effects to film in post-production to enhance the audio track and create a more realistic and immersive experience. Ideally, it should be completely unnoticeable. Bad foley art, however, sticks out like a sore thumb. This video is definitely a case of the latter.
The film from 88 Rising follows a sushi chef as he fillets a fish and scorches the skin to create a delicious–looking, elaborately presented sashimi dish. So far, so good, but the sound effects, well ... listen for yourself below.
We don’t know whether it’s the sickening squelching noises, the ridiculous 'knife cutting through fish' sounds or the overblown blowtorch, but we actually finished watching this not wanting to go anywhere near the completed dish, or sashimi at all for a while.
Of course, sound is a huge part of the multi–sensory experience of eating, often denoting texture and freshness, which the advertising industry has played on for years – it can even influence our perception of flavour.
The video below is a tough listen – the foley effects are so grindingly at odds with the delicacy of the food being prepared. ‘Enjoy’ is probably the wrong word here, so take a listen and just ... ‘endure.’