Curious Bites

Step into the Spotlight with Mumm, the Digitally Connected Champagne

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Step into the Spotlight with Mumm, the Digitally Connected Champagne

Looking to get into the spotlight this festive season?

Mumm Champagne House might just have the solution you've been looking for to ensure you’re the talk of the town (or nightclub), with their G.H. Mumm Connected Champagne.

Launched earlier this year Mumm have taken their cues from the traditional celebratory nature of popping open a bottle of Champagne, making it ino the all singing all dancing 'digitally connected' version.

What is G.H Mumm Connected?

When the cork of the magnum is popped in a 'connected' nightclub the RFID chip fitted into the neck of the revolutionised bottle links to a receiver in a venue's sound and audio system which triggers a pre-programmed sound and light display. Basically meaning you and your table will appear in the 'spotlight' the moment you crack open the bottle.

Take a look at the full effect in the video?

Where can i find it?

The cork of the first smart Champagne bottle was popped by Mark Ronson back in May at the Monaco Grand Prix podium. Apparently the concept has since been rolled out in clubs in Ibiza as well as nightclubs The Atrium in Reims, and VIP in Monaco. 

An entertaining idea, though one to be avoided if you're seeking a discreet drink. Whilst the bottle technology is cutting edge the Champagne house assure that the contents remain as traditional as ever.

Check with the Mumm website for more details.

If you are an avid Champagne drinker, have you tried drinking from a Chambong glass?

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