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Beer lovers of the world, there's a new and stylish way to carry your favorite brews and it doesn't involve a six pack.
Behold the Leuven Beer Tote - a flat, lightweight, unbreakable, recyclable beer packaging that is easy to produce and transport. This provocative design is the brainchild of designer Wonchan Lee.
Lee works for Minimalist, a boutique design studio in Seoul, but found inspiration for his design in Leuven, the Belgian beer capital home to Anheuser-Busch InBev. His proposed design holds vacuum-sealed pouches of beer that are fastened with velcro.
It's simplicity, makes the Leuven Beer Tote ideal for outdoor enthusiasts and perfect for those times you don't want to worry about breaking glass bottles. Check out his lovely design: