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There's the artisan jam maker, the chocolatier that crafts chocolate by hand, the high-quality coffee roasters and hole-in-the wall food bistros. What do they all have in common? All of these business rely on creativity - more than budgetary constraints - to market their unique products.
This ingenious generation of entrepreneurs is captured in Knife and Fork, a book that illustrates unconventional and original designs in the world of hospitality.
Featuring everything from mobile espresso shops to Melbourne's famous D.Chirico bakery, the book highlights a few personal touches that make a big impact- everything from handwritten menus on a chalkboard to business cards designed to mimic restaurant decor.
Here's more from publisher Gestalten:
"Knife and Fork is a showcase of unconventional visual identities from the world of eating, drinking, and hospitality. The featured examples prove that even small enterprises can create big design concepts—despite limited budgets. Exploring how clever corporate identities can help new or niche businesses succeed, the book is an inspiration for anyone thinking about founding their own company or redefining an existing one and giving it an unforgettable look."
If you're a budding entrepreneur looking for inspiration, this is a book for you. Buy it online.