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In just over a week this video which shows food coloring slowly mixing with water has had over a quarter of a million views on You Tube.
It's a testament to either just how crazy we are for food online these days or just how nice it is to watch liquids mixing in slow motion.
The video, which is only one minute long, shows a range of different food colorings as they're dropped and mixed with water in a range of different ways.
We're not exactly sure why it's been so popular but we certainly enjoy watching all those pretty colors.