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A few days ago Kanye West launched an idea on Twitter and the internet went literally mad for it. What’s the story?
"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas," wrote West.
It’s a creative community that includes architects, graphic designers, musicians, fashion designers, nutritionists, scientists, doctors… people who create affordable products and innovative experiences enrich others’ lives.
"We can collectively affect the world through design. We need to pick up where Steve Jobs left off," continued West.
It’s an idea that will certainly cause a ripple of interesting developments, in the world of eating and nutrition as well as in other spheres.