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Unlike the children in this video, the act of giving kids food for the first time never seems to grows old. Lemon, chocolate, coffee - whatever the food, the first time a child tastes strong bitter, sour and sweet flavors is a sight to behold - which is basically why this video is getting so many hits online.
In this video set to beautiful music and shot in super slow motion we see children eating a whole range of foods, from anchovy to orange, pickled onion and beyond.
Ok, there's the initial funniness of the first taste of something like lemon but watching the little girl slowly discover her love for olive is a truly magical moment caught on film.
The video was created by the agencies Saatchi & Saatchi and Heckler.