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Now call this novel, even call it gimmicky, even call it cheesy but we absolutely love marketing idea from a dairy shop in Brazil.
The Bon Vivant cheese shop have developed a range of business cards that double as mini cheese graters.
The cards were advertising agency J.Walter Thompson who said they wanted to create a way to market the company that also showed of the owners passion for their product.
We think it's a great little idea, top design and we'd love to have one to grate our cheese with at FDL HQ.
Via Food Beast