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It's a bird, it's a plane...it's a flying grilled cheese sandwich?! That's right! A pop-up that delivers grilled cheese sandwiches via parachute is coming to New York City.
Parachuting grilled cheeses are the brainchild of Australian duo David McDonald and Adam Grant, who ran a similar succesful pop-up concept in Melbourne. In Australia, toasted sandwiches are called jaffles, hence the name of their business.
The concept is simple: customers are instructed to follow Jafflechutes on social media to find out when the sandwiches will be delivered, then they must pay for their order via PayPal, stand at a spot marked with an "X" and catch their flying grilled cheeses.