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London's Food Museum is set to open on October 23rd pipping New York’s new MOFAD to the post by just a few days. The British Museum of Food (BMoF) will take the title of the "the world’s first cultural institution entirely devoted to the history, evolution, science, sociology and art of food." according to the website.
Brain child of creative London based duo Bompas and Parr, the team behind alcoholic architecture the BMoF will be a fitting addition to their creative portfolio situated above the unique bar in London's famous foodie centre, Borough Market.
Whilst the London museum won't boast the same size as it's Brooklyn counterpart with a modest 2,500 sq ft compared to Brooklyn's 5,000 sq ft its vision is equally ambitious.We don’t want it to be a temple of value, like many other museums,” he said. “It is a provocation: the start of a debate.” Bompas told The Guardian.
The museum aims to "fundamentally change peoples’ lives by helping you consider what they eat, where it comes from, how it gets to your table… and what happens when it’s inside your body."
So What can Visitor's expect?
Two floors of themed exhibitions including:
The journey of food: be the food you eat as you follow it on a digital journey through the alimentary canal into the stomach whilst seated in a massage chair.
A Choco-Phonica experience where visitors will become part of a 10,000 person science experiment, given free chocolate and transported to a new choclatey world via the power of sound.
A chance to see how your ancestors dined out in the archive of British menus (example menu below)
Find out more about some of the unsung heroes of pollination: 6 Inch Butterflies will feature in the 'Butterfly Effect' exhibition.
Art will also feature heavily throughout the museum in the 'Atelier of Flavour' prompting visitors to think differently about food.
Eventually, the duo hope that the museum will become a key institution, even “a globally recognised national resource” able to advise government policymakers. Right now it looks like a good destination to have some food focused fun and come away learning something new and exciting about food.
1 Cathedral Street,
Opening Hours: From October 23. Wednesday–Friday noon–6pm; Saturday 10am–6pm; Sunday 10am–5pm.
Find out more about Bompas & Parr's Alcoholic Architecture project: