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Save The Date: Ferran Adria To Kick Off North American Book Tour

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Save The Date: Ferran Adria To Kick Off North American Book Tour
Photo Phaidon Press

When Ferran Adrià does book tours he doesn't just stick to book signings. The legendary chef of elBulli prefers a more dynamic itinerary of champagne receptions, lectures, fantastic food and plenty of face-to-face time with fans. You can expect that and much more when he embarks on a five-city book tour across North America in March.

Adrià will be promoting his epic elBulli 2005-2011, a seven-volume tome depicting the history of his acclaimed restaurant one dish at a time. The book is published by Phaidon and contains over 750 recipes and more than 1,000 photographs. It retails for $625.

The chef's book tour will kick off in Vancouver on Saturday, March 8th. From there he will head to Seattle, Toronto, New York and Chicago. The two-week book tour includes a few tasty surprises like the canapés catered by Momofuku Shōtō in Toronto and a VIP reception at Chicago's acclaimed Balena restaurant.

To whet your appetite, watch what happened when the chef saw the finished book for the first time:

Here's Adria's full itinerary:

Vancouver
Saturday, March 8

2:00 pm
Ferran Adrià: A Legacy of Innovation Intimate Lecture and Champagne Reception
The Vancouver Club
915 W. Hasting Street
Tickets: $700 (includes a copy of elBulli 2005-2011, $625)

4:00 pm
Best of Vancouver Afterparty with Ferran Adrià
Featuring tastings by local Vancouver chefs from Maenam, Blue Water Café, Tojo, Pear Tree, Vancouver Club, Thomas Haas Chocolates and Patisserie, and Vij's The Vancouver Club
915 W. Hasting Street
Tickets: $1,000

Sunday, March 9
10:30 am Press Reception and Lecture Barbara Jo's Books to Cooks
1740 West 2nd Avenue
To RSVP contact ptittiger@phaidon.com

Seattle
Sunday, March 9

5:30 pm (Reception)

7:00 pm (Public Lecture) Ferran Adrià: A Legacy of Innovation
Private Cocktail Reception Followed by Public Lecture
Food by The Walrus and the Carpenter
Wine by Gramercy Cellars and a'Maurice Cellars
Town Hall Theater
1119 8th Avenue
Tickets: $700 with reception (includes a copy of elBulli 2005-2011, $625); $12 lecture only.

Toronto
Monday, March 10

5:45pm (Reception) 7:00pm (Public Lecture)
Indigo presents: Ferran Adrià: A Legacy of Innovation
With Special Thanks to Terroir Symposium Private Cocktail Reception Followed by Public Lecture
Canapés by Momofuku Shōtō
Glenn Gould Theater
252 Front Street West
Tickets, $725* with reception (includes a signed copy of elBulli 2005-2011, $625) $25* lecture only

*Ticket price subject to additional taxes and fees

New York
Thursday, March 13

12:30 pm Lavazza presents: Ferran Adrià Public book signing
La Scuola Grande
Eataly NY 200 5th Avenue

7:00pm (Reception)
8:15pm (Public Lecture) Ferran Adrià: A Legacy of Innovation
Private cocktail reception followed by public lecture
92nd Street Y 1395 Lexington Avenue
Tickets: $650 with reception (includes a signed copy of elBulli 2005-2011 $625, and preferred lecture seating); $29 lecture only

Chicago
Friday, March 14 3:00 pm
Lavazza presents: Ferran Adrià Public book signing
Eataly Chicago
43 East Ohio Street

Saturday, March 15
8:30 am Lavazza presents: Ferran Adrià: A Legacy of Innovation Lecture and book signing
International Association of Culinary Professionals Conference
Marriott Magnificent Mile
540 North Michigan Avenue
Open to registered IACP Conference Attendees

11:30 am (VIP Reception)
12:30 pm (Lecture and book signing) Ferran Adrià: elBulli 2005-2011: A Legacy of Innovation
VIP Reception. Lecture and Book Signing
Balena
1633 N. Halstead Street
Tickets, $695 with VIP Reception (includes a copy of elBulli 2005-2011, $625); $95 lecture and signing (includes a copy of A Day at elBulli, $59.95)

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