Deliveroo Opens Debut Restaurant in London

01 March, 2022
A deliveroo sign hanging from the external wall of a restaurant

What's on the menu?

The new pizzeria serves a simple menu with a selection of starters, from nocellara olives and garlic bread to dough wedges and baked portobello mushroom with smoked mozzarella as well as a trio of salads, from a simple green side salad to Caesar salad with rocket, little gem, olive oil, anchovies, caesar dressing, croutons, grana padano and pepper.

Pizza Menu

A dozen Neopolitan-style pizzas make up the heart of the menu, priced from £6 to £10.

Marinara
tomato, garlic oil, basil

Verdure
tomato, roasted peppers, Kalamata olives, artichokes, cooked leeks, onion confit

Margherita
tomato, mozzarella, olive oil, basil

Norma
tomato, mozzarella, roasted aubergine, oregano, roasted red peppers, pesto

Funghi di Bosco
smoked mozzarella, tallegio, portobello mushrooms, garlic oil, parsley, pepper

Neapolitana
tomato, mozzarella, anchovies, capers, garlic oil, oregano, Kalamata olives

Americana
tomato, mozzarella, pepperoni

Carne
tomato, mozzarella, milano salami, ham, parsley

Piccante
tomato, mozzarella, milano salami, 'nduja

Capricciosa
tomato, ham, artichokes, portobello mushrooms, capers, Kalamata olives, grana padano

Speck e Funghi
tomato, speck, tallegio, portobello mushrooms, pepper

Speck e Gorgonzola
mozzarella, gorgonzola, speck, honey

Dessert includes italian classic, tiramisu as well as other favourites like cheesecake and vegan brownie with vanilla ice cream.

"The idea is for Deliveroo staff to learn how to manage a restaurant that offers dine-in and delivery, working out how best to balance the needs of both types of diners at peak times," the company told Wall Street Journal. Despite being owned by Deliveroo, the restaurant will be charged commission, which can be up to 30%.

Deliveroo continued to expand its Editions dark kitchen operations, opening a new trio of kitchens in London in January this year. Pizza Paradiso is located near the Editions kitchen in Swiss Cottage.

Deliveroo restaurant delivery service was founded in London in 2013 and has since expanded across the world, including in the Netherlands, France, Belgium, Ireland, Italy, Australia, Singapore, Hong Kong, the United Arab Emirates and Kuwait, and now operates 300 dark kitchens around the world.

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