To promote the new menu in Braille, now available in all of the Wimpy fast food restaurants, the MetropolitanRepublic studio has created an extremely effective viral campaign, with an equally simple message: "Wimpy is a place where everyone can feel at home".
To promote the initiative, the chain turned to three of the most important organizations for the blind and prepared special burgers with sesame seed buns that spelled out the ingredients of each sandwich. A brilliant idea that, with only 15 burgers and an engaging video, has managed to reach more than 500,000 views on Youtube.
The coronavirus crisis has hit the hospitality industry hard, forcing many restaurants to close. But others, such as former 108 chef Kristian Baumann, have taken the opportunity to open new and innovative concepts in the middle of the pandemic.