To promote the new menu in Braille, now available in all of the Wimpy fast food restaurants, the MetropolitanRepublic studio has created an extremely effective viral campaign, with an equally simple message: "Wimpy is a place where everyone can feel at home".
To promote the initiative, the chain turned to three of the most important organizations for the blind and prepared special burgers with sesame seed buns that spelled out the ingredients of each sandwich. A brilliant idea that, with only 15 burgers and an engaging video, has managed to reach more than 500,000 views on Youtube.
The team at Don Julio have taken over an unloved corner of Buenos Aires. Organic produce harvested at the community-focused urban garden Huerta Luna de Enfrente will exclusively benefit local soup kitchens. Read on for the full story.